Marketing on Instagram — A Strategy to Leverage Instagram Influencers

Following factors and metrics play a significant role in identifying the ideal Instagram influencer for your brand.

The following pointers will help you determine whether an influencer fits your brand or not:

• Check influencers’ posts and stories to determine their niche.
• Find out what they often discuss on Instagram.
• By looking at the comments section of the influencer’s content, you can learn what topics spark conversation.

Number of followers is no longer the most relevant metric when it comes to choosing influencers. Recently, brands have become more interested in measuring engagement rates.

Example: Assume that your brand sells vegan food. A vegan influencer or someone who speaks about the benefits of a vegan diet or how to use vegan products is the ideal partner.

An influencer’s engagement rate is calculated as the total of their likes, comments, and shares for a post divided by the number of followers they have.

Have they partnered with anyone before? Would you consider them to be competitors? Any alternate brands?

Analyzing past sponsors will give you an idea of how your partnership could fare and give you an idea of how similar campaigns performed.

Consider how an influencer communicates before pitching an influencer marketing campaign. What is their response time? Is it quick or do you have to wait days to get a response?

It is important to partner with an influencer who is creative, authentic, and passionate about your brand.

3. Pitch Your Idea with Instagram Influencers

The collaboration pitch must be sent to influencers once you’ve shortlisted your influencers. It is not wise to pitch your idea right away.

Three ways brands can reward influencers are as follows:

• By offering free products
• In an affordable fixed price range, or
• Using affiliates (each conversion-based commission).

4. Plan & Craft Your Campaign Strategy

After the decision has been made to utilize Instagram influencer marketing, you will have to design your campaign.

Be sure to involve your influencers in the planning process, so they can contribute their ideas as well. Influencers know their followings best, so they should be included in the planning phase.

5. Analyze campaign performance and optimize it

To optimize your Instagram influencer marketing campaign, you must track and evaluate your results. You will gain a better understanding of your situation and how to achieve your Instagram marketing goals.

This will allow you to learn what needs to be changed for your Instagram influencer marketing campaign to make it more effective. Also, you might consider doing some A/B testing to see which parameters are most effective for your brands’ influencer marketing campaigns on Instagram.

Negotiating with Instagram influencers: A real-life example

Originally published at https://marketingskull.com on October 3, 2021.